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You don't need every answer memorized. Management should know how to get to the answer when the question matters.
Money
- What do we earn per debit transaction?
- Is that going up or down?
- Why did our total debit interchange income change?
- What do we earn on PIN transactions compared with signature transactions?
- How important is debit to our noninterest income?
Usage
- What percentage of our issued cards are active?
- How does our processor define "active"?
- Is our active-card rate improving or slipping?
- How often do our active cards actually get used?
- What percentage of our cards are loaded into a digital wallet?
Approvals
- What percentage of our debit transactions are approved?
- What percentage are declined?
- What are the biggest reasons for those declines?
- Are our fraud rules declining more good transactions than the fraud they stop?
- After a decline, does the card keep getting used?
Networks
- Which debit networks are enabled on our cards?
- Which networks handle most of our transactions?
- What do we earn through each network?
- Has our network mix changed?
- What did that change do to income?
Management
- Who is responsible for the debit program inside the bank?
- Who can explain why the numbers changed?
- What does management review regularly?
- What does the board see?
- What are the three things we should work on next?
Fifteen of these are answerable from the reports your processor already sends. One comes from the bank's own books. Four need one de-identified extract — no names, no account numbers, no card numbers. Five are questions for management, not for data.
Start with the reports your bank already receives.
- What can we answer now?
- What can't we answer yet?
- What should management do next?