Invitation Only — Deploying with Select Financial Institutions

Can Your Bank Prove
Its Debit Program
Is Performing?

Your processor reports what happened. It does not tell you whether it was good. PDEX measures your debit program against published Federal Reserve and industry data, states each benchmark's definition alongside the metric, and gives you the questions to put to your processor.

Published Reference Points
Mastercard signature rate
Fed Reg II, 2024
1.30%
PIN network rate
Fed Reg II, 2024
0.51–0.75%
Digital wallet enrollment
PULSE Study, 2023
38%
Monthly spend per active account
PULSE Study, 2024
≈$1,500
Fed + Industry
Measured Against Published
Data, Not Estimates
No PII
No Customer Data.
No Transaction Detail. No Exceptions.
20+ Yrs
Interchange & Card Program
Operator Experience
Any Processor
Works With Reports
You Already Have.

Everything You Need
to Know About PDEX.

For Banks

See the problems PDEX solves, review a sample benchmark report, and understand what's driving the revenue gap in most community bank card programs.

How It Works

Four steps. No software to install. No integration required. We work with the standard reports your processor already generates.

Engagement Model

How an engagement works — from the initial complimentary read to the annual benchmark subscription.

Merchant Services

PDEX provides payment processing to businesses across industries. Deep interchange expertise on both sides of the transaction.

Request a Debit Program Review

We're currently working with a select group of institutions. Submit a request and we'll follow up within two business days. No commitment. No software to install.

For Community & Regional Banks

Your Card Program Has
Hidden Revenue.
We Find It.

Your processor tells you what happened. PDEX tells you how those numbers compare to published Federal Reserve and industry data, and which of them warrant a closer look. No software. No PII. No guesswork.

Most Community Banks Don't Know What Their Card Program Is
Actually Costing Them.

Your processor shows you your own numbers in isolation, measured against its own book. PDEX measures them against published Federal Reserve and industry data — and names the definition behind every benchmark it uses.

01
Interchange yield is leaking.

Dual-message and single-message rails carry very different yields — the Federal Reserve reported 1.41% and 0.67% respectively for exempt issuers in 2024. Your transaction mix decides where volume lands, and most banks have never had that mix measured against published data.

02
Token and wallet volume goes unmeasured.

Every processor reports tokenized volume differently, and most programs have never had the figure normalized or set against a published study. What it means for yield depends on the networks you have enabled and how merchants route — not on how the cardholder taps.

03
Fraud thresholds are costing revenue.

Overly tight fraud settings are declining legitimate transactions. That has a measurable dollar cost most programs never quantify.

04
No outside reference point.

Without a reference outside your own processor, you can't know whether a metric is a problem or simply a feature of your mix. PDEX measures every metric against published Federal Reserve and industry data.

What Your Program
Gets Measured
Against.

MEASURED AGAINST PUBLISHED FEDERAL RESERVE AND INDUSTRY DATA.

NO PII OR CUSTOMER DATA USED.
What PDEX MeasuresPublished BenchmarkSource
Blended interchange yieldExempt-issuer averages: 1.41% dual-message · 0.67% single-messageFed Reg II, 2024
Mastercard signature rate1.30% exempt-issuer averageFed Reg II, 2024
PIN network rate0.51% – 0.75% by networkFed Reg II, 2024
Cards enrolled in digital wallets38% of debit cards (2023, latest published)PULSE Study
Transactions per active account / mo31.2 POS per active card (all issuer sizes)PULSE Study, 2024 data
Monthly spend per active account≈ $1,500 (all issuer sizes)PULSE Study, 2024 data
Active rate66.0% of all issued cards · “good performance” band 60–68%PULSE Study, 2024 data
Business debit, per transaction$1.64, exempt issuersPULSE Debit Issuer Study, 20th ed.

Where does your program sit against each of these? That’s the measurement.

Definitions and issuer mix vary between published studies — for example, the PULSE active-rate benchmark counts all issued cards. PULSE figures cover issuers of all sizes, not only community banks, and the wallet-enrollment figure is 2023 data, the latest published. Every PDEX engagement states each benchmark’s definition alongside the metric. PDEX peer-group benchmarks are added as the contributing network grows.
What This Table Claims

Every figure above is published and its source is named. A network rate is measured only against a network benchmark, and a transaction-category average only against the same category — they are different cuts of the data and are never set against each other. Your own figures are placed beside these in your engagement.

What It Does Not Claim

No client program data. PDEX does not publish any institution’s figures, anonymized or otherwise. No projected revenue, and no routing outcome inferred from how a cardholder pays — a transaction’s path depends on the networks the bank has enabled and the merchant’s routing configuration, not on the gesture.

Your Data Privacy is Protected

PDEX never receives customer names, account numbers, or transaction-level detail. You share only aggregated program performance reports — the same summary data your team already reviews internally. No PII is ever transferred, stored, or required. This removes the compliance objection before the first conversation.

Operator-Level
Credibility.

The difference between knowing your numbers and understanding them is experience. PDEX was built by someone who has processed real transactions and lived inside interchange economics.

Operator Credibility

20+ years of interchange economics, network routing strategy, and card program operations. Consulting firms benchmark from the client books they've worked; PDEX's view is built cross-processor — Jack Henry, Fiserv, FIS, and CSI.

No PII Required — Ever

PDEX works exclusively with aggregated performance data. This removes the compliance team's primary objection before the first conversation. No integration risk. No data governance issue.

An Independent Reference Point

Your processor can only measure you against its own book. PDEX measures your program against published Federal Reserve and industry data — a reference no processor can supply. PDEX peer-group benchmarks are added as the contributing network grows.

Actionable, Not Academic

Every identified gap comes with a prioritized playbook — specific tactics, estimated revenue impact, and clear next steps your team can act on immediately. Not a deck. A plan.

Processor Independent

PDEX is not owned by a processor, a network, or a bank. That independence means our analysis is objective. We work with Jack Henry, FIS, Fiserv, or any other processor's standard reports.

No Software to Install

You export the reports your team already reviews. We do the analysis. No IT project. No onboarding timeline. No implementation risk. Results within days of engagement.

The Process

Simple. Transparent.
No Software Required.

We work exclusively with the standard reports your processor already generates. No integration. No IT project. No new software. You export, we analyze, you get a ranked playbook — typically within a week of your first report submission.

From Report Export
to Revenue Playbook.

01
Send Your Program Reports

Export your standard debit program reports from your processor's reporting portal and send them to PDEX. These are the same summary reports your team already reviews internally — no customer data, no PII, no transaction-level detail is ever needed or requested.

What You Send
  • Debit portfolio performance summary
  • Interchange revenue and rates by network
  • Active account and spend metrics
  • Token/wallet adoption report
  • No customer names or account numbers — ever
02
We Measure Against Published Data

We clean and normalize your data, then measure each metric against the relevant published Federal Reserve or industry figure — with that figure's definition stated alongside it, because definitions and issuer mix vary between studies. PDEX peer-group benchmarks are added as the contributing network grows.

What We Measure
  • Interchange rate by message type vs. Fed Reg II
  • Network routing mix (Mastercard vs. PIN)
  • Wallet & token adoption rate
  • Spend per active account
  • Active rate and transaction frequency
03
We Identify the Revenue Gap

Every metric that sits below its published benchmark is quantified against your own program volume, so your team can prioritize what to look at first. Quantified findings are released under a signed engagement.

Gap Analysis Covers
  • Interchange yield leakage (PIN vs. signature)
  • Wallet adoption revenue impact
  • Approval rate opportunity cost
  • Spend per active account vs. published study
  • Annual dollar value per identified gap
04
You Get a Prioritized Playbook

Each identified gap comes with a prioritized action playbook — specific tactics drawn from published network and industry practice, with estimated revenue impact and clear next steps. Your team decides what to act on. We don't manage your card program. We give you the intelligence to run it better.

Playbook Includes
  • Quick wins (30-day actions)
  • Medium-term program changes
  • Estimated revenue per action
  • Processor-specific implementation questions
  • Quarterly updates as published data is revised
No PII. No Customer Data. No Integration.

PDEX never receives customer names, account numbers, or transaction-level detail. You share only the aggregated performance reports your team already reviews — the same data your processor provides in their standard reporting portal. No IT project. No compliance review. No data governance issue.

Engagement Model

Structured to Deliver
Measurable ROI.

Flat annual subscription based on asset size. No setup fees. No per-report charges. No contracts beyond the annual term. Every tier includes the full suite of program measurement, yield analysis, and action playbooks.

From First Read
to Annual Benchmark.

Step 1
Complimentary Flash Read

You export the standard reports your processor already produces. We return a directional read across the four pillars — where the program looks strong and where it warrants a closer look. No dollar figures, no cost, no commitment.

Step 2
Diagnostic Engagement

A signed engagement unlocks the quantified findings: every metric below its published benchmark is quantified against your own volume, prioritized into an action playbook your team can execute.

Step 3
Annual Benchmark Subscription

Ongoing measurement against published data, quarterly playbook updates, and year-over-year trend tracking. The tiers below reflect asset size.

The Right Tier for
Your Institution.

A flat annual fee set by asset size. One invoice per year. No setup fees. No per-report charges. No contracts beyond the annual term.

Every Subscription Includes
No Setup Fee

Your subscription starts from day one — no onboarding or implementation charges. We begin analysis as soon as you send your first program reports.

Every Subscription Includes
No Software to Install

We work with standard reports your processor already generates. No integration, no API access, no IT project. Export and send — that's it.

Every Subscription Includes
Works With Any Processor

Jack Henry, FIS, Fiserv, or any other core processor. We normalize whatever format your reports come in — no vendor coordination required.

Every Subscription Includes
Annual Billing

One invoice per year. Simple budgeting with no monthly surprises. No per-report charges. No usage fees. Flat rate based on asset size.

Limited Availability
A Limited Number of Institutions at a Time

Every PDEX engagement receives principal-level attention. We take on a limited number of institutions at a time so the analysis, the playbook, and the follow-through never get thinner. Program data is contributed only in aggregate — and PDEX peer-group benchmarks are added as the contributing network grows.

Merchant Services

Payment Processing
for Businesses.

PDEX operates as a registered ISO, providing reliable payment processing to businesses across industries. Our interchange expertise means every merchant relationship is built on operator-level knowledge.

Interchange Expertise
from the Ground Up.

PDEX operates as a registered Independent Sales Organization (ISO), providing reliable payment processing to businesses across industries. Our ISO background and deep interchange expertise mean merchant clients benefit from the same operator-level knowledge that drives our bank intelligence platform.

We understand what it costs to accept a transaction — not from a spreadsheet, but from 20+ years of processing real volume across networks, merchant categories, and card types.

Registered ISO with 20+ years of experience. We understand interchange economics from the ground up — not from a spreadsheet. That depth benefits every merchant relationship we manage.

Contact Merchant Services →
Credit & Debit Processing

Full card acceptance across Visa, Mastercard, Discover, and Amex networks.

Point of Sale

Modern POS hardware and software for retail, restaurant, and service businesses.

eCommerce Payments

Secure online payment gateways for your existing platform or custom storefront.

Mobile Payments

Accept payments anywhere with mobile card readers and contactless technology.

ACH & Check

Electronic check and ACH processing for recurring billing and B2B payments.

Rate Analysis

Interchange-informed rate review to ensure you're not overpaying on processing fees.

Request a Debit Program Review

Find Out What Your
Debit Program Is
Actually Doing.

PDEX measures debit card programs at chartered community banks and credit unions. The measurement is built from the standard reports your processor already produces, and compared against published Federal Reserve and industry data. The initial read is complimentary — no cost, no commitment, and no software to install.

Invitation-Only Program
Currently Deploying with Select Institutions

Every request is read personally and answered within two business days. No commitment required. No software to install. PDEX never receives customer names, account numbers, or any other PII — at any stage.

General Inquiries
Platform Questions

For questions about the PDEX platform, benchmark methodology, or engagement model:
info@pdex.com

Merchant Services
Payment Processing

For merchant services inquiries — payment processing, POS, or rate analysis:
info@pdex.com

Engagement Capacity
A Limited Number of Institutions at a Time

We review each request personally and take on a limited number of institutions at a time. Every engagement receives principal-level attention from day one.

Request a Debit Program Review
1 · About Your Institution

PDEX never receives customer names, account numbers, or any other PII — only the aggregated program reports your processor already produces.

2 · What You're Looking For

The more specific you are, the better prepared the first conversation will be.

3 · How to Reach You

Brian McDaniel reads every submission personally.

* Required. Submissions go directly to info@pdex.com.
No software to install. Reply within two business days.